By emphasizing the safety of its cars,Volvo stands out as an example of a firm that is implementing a differentiation strategy.

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In a differentiation strategy, a firm seeks to be unique in its industry along dimensions that are widely valued by buyers. Thus, Volvo stresses the safety of its cars, Papa John's Pizza stresses fresh ingredients, and Target sells somewhat more upscale brands than Walmart.

By Emphasizing the Safety of Its Cars,Volvo Stands Out as an Example