It is generally believed that within an hour of becoming aware that a crisis situation may exist, company officials must be prepared to issue an initial statement to the media and other key stakeholder groups.

Question

Quizplus · Accepted Answer

This is a widely accepted principle of crisis communication. Being prepared to issue an initial statement within an hour can help the company establish control of the narrative and demonstrate a proactive approach to managing the crisis.

It Is Generally Believed That Within an Hour of Becoming