The press kit is a package of information about a company, and it should include a specific press release related to the current incident. It is typically distributed to the media when a crisis breaks, along with other relevant information such as company background, key personnel, and contact information. Therefore, all of the answers in the given options are correct.

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The Press Kit

Question 67

Multiple Choice

The press kit:

A) is a package of information about a company.
B) should include a specific press release related to the current incident.
C) should be distributed to the media when a crisis breaks.
D) all of the answers are correct

Correct Answer: