When an enterprise has made false and deceptive statements in advertising, the FTC may require new advertising to correct the former statement so that consumers are aware of the truth. This corrective advertising required by the FTC is also called __________ advertising.
A) retractive
B) redactive
C) retroactive
D) refractive

Question

Quizplus · Accepted Answer

Corrective advertising is also called retractive advertising because it retracts or takes back the false or deceptive statements made in previous advertising.

When an Enterprise Has Made False and Deceptive Statements in Advertising