Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?
A) marketing intelligence system
B) internal reports system
C) consumer information support system
D) external environment reports system
E) decision support system

Question

Quizplus · Accepted Answer

The marketing intelligence system is responsible for gathering information about the external environment, including events and happenings outside the firm such as economic, political, and social factors, as well as competitor and market trends. The other subsystems focus on internal or consumer information.

Which of the Following Marketing Information Subsystems Gathers Information About