Doss is vice president of marketing research for General Mills. The chefs at General Mills bring three new cookie recipes to Doss. Doss wants to know which of these three cookie recipes would be most preferred by consumers. Which component of General Mills' Marketing Information System (MIS) would Doss use in order to provide him with this information?

Question

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Doss would use marketing research to gather information about which of the three cookie recipes would be most preferred by consumers. Marketing research involves gathering data from consumers and analyzing it to make informed marketing decisions.

Doss Is Vice President of Marketing Research for General Mills