Who is recognized today as the "Father of Marketing Research?"
A) A.C. Nielsen
B) Charles Coolidge Parlin
C) N.W. Ayers
D) Angus Reid
E) Jack Honomichl

Question

Quizplus · Accepted Answer

Charles Coolidge Parlin is recognized today as the "Father of Marketing Research" due to his work as the first head of the research department at the Curtis Publishing Company in the early 1900s. He made important contributions to the development of survey and sampling techniques, and his work paved the way for the modern field of marketing research. While the other choices were also influential figures in the field, they did not earn the title of "Father of Marketing Research."

Who Is Recognized Today as the "Father of Marketing Research