Internal suppliers of marketing research may elect several methods to provide the research function. Which of the following is NOT one of the methods described in the textbook?
A) Placing a single individual in charge.
B) Developing a department organized by marketing function.
C) Assigning no one in particular.
D) Assigning an outside firm.
E) Developing a department organized by research process.

Question

Quizplus · Accepted Answer

Assigning an outside firm is not an internal method, as it involves outsourcing the research function to an external entity.

Internal Suppliers of Marketing Research May Elect Several Methods to Provide