Which of the Following Is NOT True Regarding the Steps

Which of the following is NOT true regarding the steps in the marketing research process?

A) Not all studies use all steps in the marketing research process.
B) There is nothing sacred about the number of steps in the research process as proposed by your authors.
C) The steps in the textbook are universally accepted and are adopted by the Canadian Marketing Association.
D) One of the steps in the marketing research process is defining the problem.
E) The last step in the marketing research process is preparing and presenting a final research report.