A study is conducted in which the objective of the research can be achieved by looking solely at existing secondary data. In this case, which of the following best represents the situation?
A) All 11 steps in the research process must be followed in order for the study to be a marketing research study.
B) In some cases, not all studies use all 11 steps in the marketing research process.
C) In some cases, the steps in the marketing research process are not followed in order.
D) This situation is better suited to following the 4 steps of the marketing research process.
E) When secondary data is used, the marketing research process is not necessary.
Correct Answer:
Verified
Q2: Which of the following is NOT true
Q4: Knowing the 11 steps of the marketing
Q5: Which of the following is true regarding
Q7: In establishing the need for marketing research,
Q8: Which of the following is true regarding
Q8: A bank spent several thousand dollars surveying
Q9: Secondary data should always be sought out
Q10: Problems stem from which two primary sources?
A)
Q10: Which of the following would be true
Q13: Which of the following determines how representative
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