Carolyn Wolf is considering conducting a significant amount of marketing research to determine how to wrap boxes of products that she sends to their quarterly trade show. Carolyn's boss suggests that she should not conduct the research because:

Question

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Carolyn's boss suggests that she should not conduct the research because the cost of the research will likely outweigh its value. This implies that the boss believes that the cost of conducting the research will be too high compared to the potential benefits that could be gained from it. Therefore, it is not worthwhile to conduct the research.

Carolyn Wolf Is Considering Conducting a Significant Amount of Marketing