The marketing director for a local car dealership receives the customer satisfaction scores for the past month and notices that they are below objectives and are significantly lower than they have been in the last two years. This means that there is a gap between:

Question

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The gap is between what was supposed to happen (the objectives) and what actually happened (the customer satisfaction scores). Option A is incorrect because it is about missed opportunities rather than a gap in performance. Option C is incorrect because the gap is not between the past and future, but between intended and actual performance. Option D is incorrect because it just describes separate points in time. Option E is incorrect because it describes hypothetical scenarios, rather than actual performance.

The Marketing Director for a Local Car Dealership Receives the Customer