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A Situation Analysis

Question 52

Multiple Choice

A situation analysis:


A) is a form of preliminary research undertaken to gather background information and gather data pertinent to the problem area.
B) is a form of research conducted by managers looking for opportunities.
C) is a form of research conducted by managers to alert them on symptoms.
D) is conducted by a manager prior to involving a marketing researcher.
E) is a form of causal research.

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