A client must not only look at the cost of conducting marketing research, but also the cost of implementing the research recommendation, when establishing the need for marketing research.

Question

Quizplus · Accepted Answer

This statement is true. The cost of implementing the research recommendation is a crucial factor to consider as it can have a significant impact on a company's budget and resources. Thus, it is essential to evaluate both the cost of conducting marketing research and the cost of implementing the findings before deciding on the need for marketing research.

A Client Must Not Only Look at the Cost of Conducting