The marketing company for a new hip hop artist wanted to understand similarities and differences between what tweens, teens, and young adults thought about the new artist. Which study would provide the best descriptive information to answer the question?

Question

Quizplus · Accepted Answer

A cross-sectional study would be the best choice to compare the opinions of tweens, teens, and young adults about the new hip hop artist. This type of study involves collecting data from different age groups at a single point in time, which allows for a snapshot comparison of their opinions. A discontinuous longitudinal study would follow the same group of individuals over a period of time, while a continuous longitudinal study would follow different groups of individuals over time. Ethnographic research and depth interviews are qualitative research methods that may provide more in-depth insights into the attitudes and behaviors of specific individuals or groups, but may not be as well-suited for comparing different age groups.

The Marketing Company for a New Hip Hop Artist Wanted