A toothpaste manufacturer wanted to know the effects that shelf placement has on unit sales. What type of study would answer the question?

Question

Quizplus · Accepted Answer

A causal study would be the best type of study for understanding the effects of shelf placement on unit sales. This type of study is focused on determining causality between variables, in this case, shelf placement and unit sales. By conducting a causal study, the toothpaste manufacturer could determine if changing the shelf placement has a direct cause-and-effect relationship with changes in unit sales.

A Toothpaste Manufacturer Wanted to Know the Effects That Shelf