A research company recently recommended to its client, a life insurance company, that they use focus groups to study their problem. Which of the following would the life insurance company then NOT want an answer to?
A) the current vocabulary used by Generation Y
B) baby boomers attitudes about leaving a legacy
C) Generation X's basic insurance needs
D) ideas on how to turn life insurance into a sought after product
E) the effects of text messaging on increasing sales

Question

Quizplus · Accepted Answer

The question of the effects of text messaging on increasing sales is not relevant to the life insurance company's problem, which is likely related to improving their product or marketing strategy. The other answer choices all provide valuable information that can help the company better understand their target market and improve their offerings.

A Research Company Recently Recommended to Its Client, a Life