Projective techniques are used to find consumers' hidden motives when buying.

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Projective techniques are designed to uncover unconscious or hidden motives, desires, or attitudes by asking people to respond to ambiguous stimuli. These techniques are commonly used in market research to understand consumers' emotions, motivations, and underlying needs when they make purchasing decisions. Examples of projective techniques include word association, sentence completion, picture interpretation, and storytelling exercises.

Projective Techniques Are Used to Find Consumers' Hidden Motives When