Which of the following sources of secondary data would you use if you were the brand manager for "Here Kitty Kitty" cat food and you wanted to know the psychographic profile of cat owners? A) Feline Reporter B) Dun's Market Identifiers C) VALS^TM D) Market Index Reporter E) Statscan

Question

Quizplus · Accepted Answer

VALS (Values and Lifestyles) is a commonly used psychographic segmentation tool that classifies consumers into eight distinct groups based on their primary motivations and resources. VAL^TM is a specific segment within this framework that is likely to have cat owners. Therefore, using this source of secondary data would be the best choice to understand the psychographic profile of cat owners. None of the other options in the list are specifically designed to provide psychographic data.

Which of the Following Sources of Secondary Data Would You