All of the following reflects Nielsen's Category Business Planner (CBP) except:
A) CBP allows a manufacturer to evaluate product performance.
B) CBP allows a manufacturer to view information retailer by retailer.
C) CBP diarizes TV viewing of business advertising.
D) CBP allows for better collaboration between manufacturers and retailers.
E) CBP does not exist.

Question

Quizplus · Accepted Answer

Nielsen's Category Business Planner (CBP) is a tool for manufacturers to evaluate product performance, view retailer-specific information, and enhance collaboration with retailers. It does not involve diarizing TV viewing of business advertising.

All of the Following Reflects Nielsen's Category Business Planner (CBP)