Which type of research would be most appropriate if the managers of the Tide brand at Procter & Gamble wanted some ideas as to different ways Tide could be improved?
A) quantitative research
B) qualitative research
C) pluralistic research
D) survey research
E) idea-generation research

Question

Quizplus · Accepted Answer

Qualitative research, such as focus groups or in-depth interviews, would be most appropriate for generating new ideas and exploring potential improvements for the Tide brand. These methods allow for open-ended discussions and the collection of rich, detailed data that can be used to identify key themes and insights. Quantitative research and survey research may be more appropriate for testing specific hypotheses or measuring the effectiveness of different marketing strategies, but they may not be as effective in generating new ideas. Pluralistic research is not a commonly used term in marketing research and may not be applicable in this context. Idea-generation research can encompass a variety of qualitative and quantitative methods but is not a commonly used term in the field.

Which Type of Research Would Be Most Appropriate If the Managers