Borrowed from anthropology, which type of research listed requires marketing researchers to directly observe, interview, and record consumers over time?

Question

Quizplus · Accepted Answer

Ethnographic research involves direct observation and interaction with a particular sociocultural group, which is similar to the approach used by anthropologists. In marketing research, ethnographic research is often used to gain an in-depth understanding of consumer behavior and decision-making by observing and interviewing consumers in their natural environments over an extended period of time.

Borrowed from Anthropology, Which Type of Research Listed Requires Marketing