Qualitative research is becoming increasingly popular, especially in the application of social media.

Question

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Qualitative research techniques, such as content analysis and ethnography, are being used more frequently to understand social media behavior and user attitudes. This is partly due to the large amount of unstructured data available on social media platforms, which is difficult to analyze using quantitative methods alone. Qualitative research can provide a more in-depth understanding of the underlying reasons for social media use and user behavior.

Qualitative Research Is Becoming Increasingly Popular, Especially in the Application