Focus groups should be used when companies need to know "how to listen" to their markets.
Correct Answer:
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Q56: Traditional focus groups have 6 to 12
Q57: Focus group moderators are sometimes called Qualitative
Q58: One of the advantages of observational studies
Q61: Focus group reports must translate the qualitative
Q66: One of the disadvantages of focus groups
Q70: Although focus groups are "unstructured" they are
Q70: Focus groups should be composed of persons
Q74: Projective analysis involves placing people in decision-making
Q75: It is important to keep in mind
Q76: Faulty recall occurs when actions or activities
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