Because they measure psychological constructs of consumers, such as attitudes, opinions, and feelings, these unobservable constructs are best measured with:
A) invisible response format
B) unaided response format
C) natural metric response format
D) synthetic metric response format
E) psychological construct format

Question

Quizplus · Accepted Answer

Synthetic metric response format is the best choice because it allows the researcher to use multiple observable variables to create a composite measure of the unobservable constructs, such as attitudes, opinions, and feelings. This helps to increase the reliability and validity of the measurement.

Because They Measure Psychological Constructs of Consumers, Such as Attitudes