The "halo effect" is best avoided by:
A) doing a couple of things wrong during the entire research project.
B) randomly flipping favourable and unfavourable "good" phrases on different scale items.
C) flipping "bad" scales to the back of the survey to encourage a good response before the respondents get to the "bad" scales.
D) using only percentage scales.
E) using only open-ended questions.

Question

Quizplus · Accepted Answer

The halo effect occurs when respondents give consistently high ratings across all items in a survey, regardless of their actual experiences or opinions. Randomly flipping favourable and unfavourable phrases on different scale items can help to prevent this type of response bias, as it forces respondents to carefully consider each item rather than simply providing consistently positive ratings.

The "Halo Effect" Is Best Avoided By