Which of the following was NOT mentioned in the textbook with respect to the term "workhorse scales?"
A) they are synthetic metric scales
B) they do the bulk of the measurement work in marketing research
C) Likert is an example
D) categorical multiple-choice is an example
E) it is not good practice to invent a novel scale format over a workhorse scale

Question

Quizplus · Accepted Answer

The textbook likely did not mention "categorical multiple-choice" as an example of workhorse scales, which are typically metric scales like Likert, used extensively in marketing research for their reliability and validity.

Which of the Following Was NOT Mentioned in the Textbook