If a question is designed to measure a construct, for example, "intentions to buy a new product," and the question appears to ask this in a straightforward manner, the measurement would be said to have:
A) reliability
B) validity
C) face validity
D) external reliability
E) internal reliability

Question

Quizplus · Accepted Answer

Face validity refers to the extent to which a test appears to measure what it is supposed to measure, based on a superficial examination. In this case, the question straightforwardly asks about intentions to buy a new product, which suggests it has face validity.

If a Question Is Designed to Measure a Construct, for Example