Iams marketing over a dozen varieties of dry dog food, Toyota marketing over 20 different types of cars, and Boeing having five different types of commercial jets and a separate business jets division are all examples of:
A) differing markets strategy.
B) marketing variation.
C) market segmentation.
D) market separation.
E) contrasting markets.

Question

Quizplus · Accepted Answer

This is an example of market segmentation, where companies divide their overall market into smaller groups with distinct needs and preferences and offer different products to cater to their specific requirements. In this case, Iams, Toyota, and Boeing are offering different varieties of products to appeal to different segments within their respective markets.

Iams Marketing Over a Dozen Varieties of Dry Dog Food