To encourage members of the marketing team to be alert for any marketing opportunity, Riff frequently tells them about the time he gave a new store jacket to a local celebrity after her own jacket was torn. For the rest of the day, the celebrity wore the jacket that prominently displayed the store's name. This is an example of a:
A) story.
B) symbol.
C) ceremony.
D) daily action.

Question

Quizplus · Accepted Answer

This is an example of a story that Riff uses to encourage marketing opportunities.

To Encourage Members of the Marketing Team to Be Alert