To encourage members of the marketing team to be alert for any marketing opportunity, Riff frequently tells them about the time he gave a new store jacket to a local celebrity after her own jacket was torn. For the rest of the day, the celebrity wore the jacket that prominently displayed the store's name. This is an example of a:
A) story.
B) symbol.
C) ceremony.
D) daily action.
Correct Answer:
Verified
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