Crescent Corp., a company manufacturing electronic appliances, sends teams of six people to live together for eight weeks and use the company's products for household chores such as cooking, washing, laundry, and cleaning. This enables the team members to test their products in realistic settings and generate ideas on how to improve them. This is an example of:

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This scenario is an example of brainstorming, where team members live together and use the company's products in real-life settings to generate ideas for improvement. Brainstorming involves gathering a group of people to come up with creative solutions to a problem or ways to enhance a product or service.