Which of these, according to the opening case in Chapter 2, represents a management challenge for Cemex?
A) Finding an Asian headquarter given its focus on the developing world
B) Locating opportunities in the advanced part of the world
C) Finding a business approach that accepted, rather than resisted, the natural chaos of the marketplace
D) Finding entrepreneurial suppliers to match Cemex's innovative culture
E) Introducing information technology in a mundane cement business

Question

Quizplus · Accepted Answer

The opening case in Chapter 2 identifies the challenge faced by Cemex in finding a business approach that accepted the natural chaos of the marketplace. This is highlighted by the company's experience in Venezuela, where it faced political and economic turbulence, and had to adapt its business model to succeed. The other options may not be explicitly discussed in the case or may not represent significant management challenges for Cemex.

Which of These, According to the Opening Case in Chapter