CASE
Scenario - Jasmine Lye
The opportunity to gain a foothold in the snack cracker industry had just been found. Jasmine Lye, an account executive manager for Baked Wheat Industries had developed an interest in wheat crackers two months ago when one of her newly hired account execs, Tricia Parker, had convinced her about the high margins and promising future associated with that market. Lye had always believed that if you do your homework in hiring the best people then it only makes sense to listen to their recommendations and implement their suggestions.
Lye had given her approval to Parker to explore opportunities to move into this promising new market. This morning, Parker had reported that the Jackson Corporation had severed its contract with Feel Good Crackers Incorporated. Apparently, the Feel Good salesman had shared sensitive information about Jackson at a cocktail party. Parker had already established a good relationship with Feel Good buyers and so recognized this as an opportunity to expand her market into wheat crackers.
-Lye's behavior provides an example of
A) the use of scalar rope.
B) division of organization.
C) the principle of inversion.
D) unity of direction.
E) all of these.

Question

Quizplus · Accepted Answer

Jasmine Lye's behavior demonstrates the unity of direction principle, which involves ensuring that all employees are working towards the same goals and objectives. Lye approved Tricia Parker's exploration of the wheat cracker market and is now considering expanding into that market based on Parker's recommendation. This shows that Lye is aligning company strategy and objectives with her employee's recommendations, creating a cohesive and unified direction for the organization.

CASE Scenario - Jasmine Lye