CASE
Scenario - Jasmine Lye
The opportunity to gain a foothold in the snack cracker industry had just been found. Jasmine Lye, an account executive manager for Baked Wheat Industries had developed an interest in wheat crackers two months ago when one of her newly hired account execs, Tricia Parker, had convinced her about the high margins and promising future associated with that market. Lye had always believed that if you do your homework in hiring the best people then it only makes sense to listen to their recommendations and implement their suggestions.
Lye had given her approval to Parker to explore opportunities to move into this promising new market. This morning, Parker had reported that the Jackson Corporation had severed its contract with Feel Good Crackers Incorporated. Apparently, the Feel Good salesman had shared sensitive information about Jackson at a cocktail party. Parker had already established a good relationship with Feel Good buyers and so recognized this as an opportunity to expand her market into wheat crackers.
-From a System's theory perspective
A) Lye should increase teamwork, leading to more entropy.
B) Lye should listen to and reward her people well to increase synergy.
C) the Jackson account was lost because Feel Good was too closed to its environment.
D) all of these.
E) none of these.

Question

Quizplus · Accepted Answer

From a systems theory perspective, it is important to listen to and reward employees to increase synergy. Lye's decision to listen to Parker's recommendation and allow her to explore opportunities in the wheat cracker market demonstrates this principle. Additionally, establishing good relationships with buyers at Feel Good and expanding into their market shows the importance of positive interpersonal relationships in creating a successful system. The other choices do not directly relate to the given scenario.

CASE Scenario - Jasmine Lye