CASE
Scenario - Holly Davis
Holly Davis was working as the sales manager for Industrial Instruments. Some of the sales executives were showing signs of burnout. They were losing interest in their jobs and were no longer motivated to gain new accounts. The reward system focused on old reliable accounts, but Holly was now under pressure to expand the customer base. Holly had recently been to a seminar on corporate value systems. She recognized that the company's CEO wanted to change in the way employees thought about the firm and in the way they related to one another. She further recognized that a lasting solution to her problem required a fundamental shift in perception.
-Holly could use the following to affect the corporate culture:

Question

Quizplus · Accepted Answer

Stories about company officers, stressing a value, would be the best choice as it aligns with the CEO's desire to change the way employees think about the company and relate to each other. It can help in creating a positive company culture and motivate the sales executives to gain new accounts. The other options such as structured symbolic logic or stories about political heroes or economic depression may not have a direct correlation to the problem at hand.

CASE Scenario - Holly Davis