Franchising is a form of
A) direct investing.
B) licensing.
C) exporting.
D) countertrade.
E) barter trade.

Question

Quizplus · Accepted Answer

Franchising is a type of licensing where the franchisor grants the franchisee the right to use its trademark, products, and business processes in exchange for a fee and ongoing royalties. The franchisor provides support and control over the franchisee's operations to maintain consistency across multiple locations. Direct investing, exporting, countertrade, and barter trade are not forms of franchising.

Franchising Is a Form of