__________ companies place an emphasis on their home countries.
A) Polycentric
B) Geocentric
C) Ethnocentric
D) Global
E) Regiocentric

Question

Quizplus · Accepted Answer

Ethnocentric companies prioritize their home country and culture above all else, often believing that their way of doing things is superior to others. This can lead to a lack of understanding or appreciation for other cultures and can hinder international business operations. Polycentric companies prioritize the cultures and markets of each individual country they operate in, while geocentric companies focus on the best possible approach regardless of geographic location. Regiocentric companies prioritize regional markets, and global companies prioritize a standardized approach across all markets.

__________ Companies Place an Emphasis on Their Home Countries