Grand strategy is the general plan of major action by which a firm intends to achieve its long-term goals.

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Grand strategy refers to the overall plan of action that an organization adopts to achieve its long-term goals. It involves the allocation of resources, identification of opportunities and threats, and formulation of strategies to address them. Grand strategy is essential for ensuring that a firm is on the right path to achieving its objectives and can adapt to changes in the business environment.

Grand Strategy Is the General Plan of Major Action by Which