When Coca-Cola introduced Surge, a new citrus soft-drink, it was pursuing a
A) functional-level strategy.
B) multi-domestic strategy.
C) corporate-level strategy.
D) retrenchment strategy.
E) business-level strategy.

Question

Quizplus · Accepted Answer

The introduction of Surge by Coca-Cola is an example of a business-level strategy. This is because it involves the development of a new product and marketing it to a specific target market (teenagers and young adults). Business-level strategies focus on how a company can compete within a specific market or industry.

When Coca-Cola Introduced Surge, a New Citrus Soft-Drink, It Was