CASE
Scenario - Darla Davidson
Darla Davidson was an executive with Digital Industries, a leading manufacturer of color televisions. She recognized that the color television market in the late 1970's was facing significant challenges. After two decades of highly successful development and marketing, the sales of color televisions had slowed and replacing older color television sets largely created her market.
-Using the logic of the BCG grid, Darla should recognize that her strategic business unit was in which quadrant?
A) Star
B) Cash Cow
C) Question Mark
D) Dog
E) None of these

Question

Quizplus · Accepted Answer

Based on the given scenario, it can be inferred that Digital Industries' color television products have already reached maturity and are generating high revenue, which makes them a cash cow in the BCG matrix. A cash cow is a product or service that has a high market share in a low-growth market. The other options are not applicable in this scenario, as there is no indication of the product being a star, question mark, or a dog.

CASE Scenario - Darla Davidson