Kent, a Product Manager, Wants to Increase the Market Share

Kent, a product manager, wants to increase the market share of his product. He is unsure about how to go about it, not knowing for sure how costs, price, the competition, and the quality of his product will interact to influence market share. Kent is operating under a condition of

A) risk.
B) ambiguity.
C) certainty.
D) uncertainty.
E) brainstorming.