Ed is a top executive at a cigarette manufacturing company who believes that cigarettes are dangerous products and they kill people. This condition can be described as
A) job involvement.
B) extroversion.
C) cognitive dissonance.
D) Machiavellianism.
E) job satisfaction.

Question

Quizplus · Accepted Answer

Cognitive dissonance is an uncomfortable feeling caused by holding contradictory beliefs or values. In this case, Ed holds the belief that cigarettes are dangerous products and kill people, but his job as a top executive in a cigarette manufacturing company goes against this belief, causing cognitive dissonance.

Ed Is a Top Executive at a Cigarette Manufacturing Company