The age-old practice of allowing the artisan to sign his name to the finished product is called benchmarking.

Name: The age-old practice of allowing the artisan to sign his name to the finished product is called benchmarking.
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Quizplus · Accepted Answer

The age-old practice of allowing the artisan to sign his name to the finished product is called branding or signature branding, not benchmarking. Benchmarking refers to the process of comparing one's business performance metrics to industry standards or best practices.

The Age-Old Practice of Allowing the Artisan to Sign His