Factor analysis is a statistical procedure used to identify the number and nature of underlying factors that are responsible for the correlations among a larger number of measures or variables. It is used to reduce the number of variables by grouping them into more manageable clusters or factors. Factor analysis is a useful tool in fields such as psychology, sociology, and marketing research.

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Factor Analysis

Question 11

Multiple Choice

Factor analysis

A) involves detecting regularities in data leading to a hypothesis from which consequences are deduced, leading to further data from which new regularities are induced, and so forth
B) is a method which tells what a person will do when placed in a particular situation
C) involves a framework that integrates environmental situations with characteristics of the person in attempts to understand the person
D) is a procedure for determining the number and nature of factors underlying larger numbers of measures

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