Toyota found that consumers wanted cars to last longer and be more environmentally friendly.GM,however,enjoyed being the top U.S.car producer and focused more on how many cars and trucks it could manufacture,not on what customers wanted from a vehicle.GM had more of a _____ orientation.

Question

Quizplus · Accepted Answer

The production orientation forces a company to build whatever it builds best--that is,whatever it has the experience and expertise in doing.

Toyota Found That Consumers Wanted Cars to Last Longer and Be