A homeowner called Handyman Direct to replace a noisy bathroom exhaust fan.When the repairman arrived at the home and examined the fan,he convinced the homeowner that the fan simply needed to be cleaned and oiled rather than replaced.This would fix the problem better than replacing the fan-with less trouble and less expense.This sort of discussion between employees and customers is commonplace at Handyman Direct and indicates the business has a(n)_____ orientation.
A) sales
B) market
C) product
D) exchange
E) production

Question

Quizplus · Accepted Answer

The marketing concept,the foundation of a market orientation,holds that the needs and wants of both the customer and the firm be served.

A Homeowner Called Handyman Direct to Replace a Noisy Bathroom