Which marketing management philosophy focuses on the question,"What do customers want and need?"
A) Sales
B) Production
C) Product
D) Market
E) Internal

Question

Quizplus · Accepted Answer

A market orientation is based on the marketing concept,which is the idea that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives.

Which Marketing Management Philosophy Focuses on the Question,"What Do Customers