Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:
A) price is the most important variable for customers
B) sales depend predominantly on an aggressive sales force
C) what the customer thinks he or she is buying is what is important
D) a company has to apply scientific management techniques to survive
E) selling and marketing are essentially the same thing

Question

Quizplus · Accepted Answer

The perceived product and perceived value are what the customer is buying,and the marketing concept and market orientation have endeavored to understand those perceptions.

Companies That Rely on the Marketing Concept and That Have