The marketing concept involves:
A) focusing on customers' wants and needs so that the organization can distinguish its product (or products)from competitors' products
B) satisfying management's needs and wants with the idea of maximizing profits in the short run
C) selling as much product as possible under the assumption people will buy more goods and services if aggressive selling techniques are used
D) selling as much as possible under the assumption consumers will buy more at lower prices
E) focusing on production in order to increase product quality and lower prices

Question

Quizplus · Accepted Answer

The marketing concept is based on the idea that an organization should focus on understanding and meeting the needs and wants of its customers in order to distinguish its products from competitors' products. This approach leads to long-term profitability and success, as opposed to short-term gains from aggressive selling or cost-cutting measures.

The Marketing Concept Involves