At The Container Store,every employee is trained to serve customers.Full-time salespeople receive 240 hours of training.The Container Store works to hire people who are self-motivated and have a passion for customer service.The Container Store has a _____ orientation.
A) sales
B) market
C) product
D) societal
E) production

Question

Quizplus · Accepted Answer

The marketing concept,the foundation of a market orientation,holds that the needs and wants of both the customer and the firm be served.

At the Container Store,every Employee Is Trained to Serve Customers